Revised Style Guide

My revised style guide is more in line with the identity of my company. In my previous version I tried to work with the diagonals but on this version I brought the diagonals with the photographs in. I am going to have a different photograph on each page but rather than being a double page spread it is going to be single pages that flip up and will be bound on a corner with a silver ring. 

Style Guide Version 1

This was my first ideation of my standards manual. I was going to do double page spreads with the text on one side and the imagery on the other. The pages that I am going to include are: What is ClubKids, The ClubKids logo, typography, colors and photography. 

Invite Colors

Here are the correct colors but the quality isn't as good because I just took a screen shot in illustrator.

Revised Invite Rough

Once again none of my colors are uploading correctly. The yellow should be the blue color and also the photographs aren't right either...I tried to tie more back to the triangle shapes with photographs in them but rather than recess like pictures I included birthday photographs. 

I'd like to carry the text back to my business system possibly if it's working here with the describing words and play with scale. 

Thoughts?

Invites

First off my colors are not uploading correctly for some reason but the bright yellow is actually orange.

I went with the invitations for my practical application. These are a couple of my rough ideas. I wanted to make it look fun and like a birthday invitation but also be similar to my identity that I have already established. The invite is going to include a button so each child that is invited can wear the button to the party. Just a way to get them excited for it. 

System Application

For my system applications I have a couple ideas but they are all relative to what a child would receive if they had their birthday at ClubKids.

What I would like to do is have a package they get at the time they schedule the birthday party and it could include:

*Invites

*Stickers

*Water Bottle

All of these items would come in a drawstring bag that has the ClubKids logo on it. I found a couple of websites that you can personalize a drawstring bag but a lot of them you have to buy a minimum of 50 or so bags so if anyone knows of any places that would be awesome!

Other things could include a t-shirt for the birthday kid, ClubKids frisbee, party bags for the guests, etc. I'm not sure how much is too much so I just kind of have ideas at this point. 

Refined Business System

I refined my business system a bit. I tried to reflect the angles of the letters in the logo by the shapes I put the pictures in. This is something I carried through my entire business system. 

In the inside of the folder I'm still debating between having the logo big of the left or not. I might like it better without. There will be a flag that has an enlarged picture on it and when you open it the membership card is on the opposite side. 

I still have some editing to do for the letter with adding the phone number and address of the company.